Field notes
SEO needs to become execution, not diagnosis.
The category sold SMBs a $5B pile of reports. Almost none of it shipped. We write about what changes when the software does the work — site teardowns, fix playbooks, and what we have learned shipping patches into real customer CMS instances.
Writing in progress
First post is shipping soon.
We would rather ship one teardown that actually changes how you think than a feed of recycled SEO checklists. While we draft, see what zReach would fix on your site this week.